The Boschetto Bulletin - Growth

Ever had someone deliver feedback that cut right through you?

That happened to me last Monday. And let me tell you, it stung.

It was the longest half-hour call I’ve ever been on. But, I took my lumps. I listened intently. I didn’t argue or try to sway the other person. What good would that have done?

When receiving feedback, you decide what to take with you. In this case, I took nearly all of it. Because even though it wasn’t what I wanted to hear, I knew it was right.

I sent a follow-up afterward, thanking them for their honesty.

Quick validation and honest feedback are essential. They save you from spending months of wasted time, energy, and resources going down the wrong path. I’d rather hear it now than six months from now.

I’m grateful for that honesty, no matter how uncomfortable it was. Because when you hear the truth, it can set you on a better path. Feedback is the fuel for growth.

It’s one of the most important things I can remind you of in business: don’t be afraid to hear the hard truths. They’ll help you move forward, in the right direction, faster.

I hope that when I meet this individual in person, I can thank them for having the guts to tell me what I needed to hear.

🚀 PM Tip of the Week: Stuck in Endless Brainstorming?

We’ve all been there — a whiteboard full of ideas, but no clear path forward. Brainstorming is fun, but at some point, you have to shift from thinking to doing.

The problem? Many business leaders get stuck in idea overload and struggle to take action.

That’s where structured decision-making comes in. Instead of guessing which idea to pursue, use these three steps:

✅ Step 1: Prioritize Strategically– Not all ideas are created equal. Use criteria like impact, effort, and alignment with your goals to narrow them down.
✅ Step 2: Test Small, Fail Small – Instead of going all-in, start with a Minimum Viable Experiment (MVE) to test whether an idea works.
✅ Step 3: Refine, Then Scale – Let real-world results guide your next move. Double down on what worked. Ditch what didn’t.

✨ Example: A Marketing Team Drowning in Ideas

A marketing team wants to increase engagement on social media. During brainstorming, they generate 30+ ideas — video content, influencer collaborations, giveaways, newsletters, and more. Instead of tackling everything, they apply SBI3:

🔹 Innovate: They categorize ideas by impact and effort, realizing short-form video has the highest potential with manageable effort.

🔹 Implement: They don’t invest in high-production videos yet. Instead, they test three short, casual videos to see what resonates.

🔹 Improve: After a week, they notice behind-the-scenes clips get 3x the engagement compared to other formats. Now they double down on that strategy, refining their content based on real audience reactions.

The takeaway? Stop debating. Start testing. The best ideas aren’t the ones that sound good — they’re the ones that work.

💡 Idea of the Week: Great Coaches — and Great Businesses — Win by Adjusting

The best coaches don’t win because they have a perfect plan. They win because they adjust.

As a former Minor League umpire, I’ve always appreciated how sports demand quick decision-making. Watching the Four Nations hockey tournament, I saw coaches making in-game adjustments — a masterclass in real-time problem-solving.

A game plan might look perfect on paper, but once play starts, everything changes. Players get injured. The opponent adjusts. What worked before stops working. The best coaches don’t cling to the plan — they adjust in real-time.

Business works the same way. Employees leave. Sales slow down. A strategy stops working.

Sticking to the plan won’t save you — adjusting will.

Ask yourself:
✅ What’s the #1 thing slowing us down?
✅ Are we clinging to a plan that isn’t working?
✅ What’s the small but critical adjustment we need to make?

Great teams—and great businesses — win because they adapt faster.

📖 What I’m Reading

Ever get that rush when you finally finish a project and people actually use it? Not just use it, but love it? Richard Sheridan’s Chief Joy Officer discusses creating something that doesn’t just sit on a shelf but actually makes an impact.

A half-built project that never launches isn’t enough. The real joy — the real win — comes when what you build gets out into the world and into the hands of the people it was meant for.

That’s the goal. Build. Launch. Make an impact.

🌱 Boschetto Consulting - Let’s Grow Together

Thanks for reading! We’re on a mission to solve 50,000 small business problems by 2030. 🚀🏆

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Check out past issues of The Boschetto Bulletin:

• Issue 4: Small Steps, Big Wins

• Issue 3: Every Challenge is an Opportunity

• Issue 2: Adapt and Thrive

• Issue 1: We Have Liftoff