- The Boschetto Bulletin
- Posts
- The Boschetto Bulletin - The Fear of Regret
The Boschetto Bulletin - The Fear of Regret
Chris Scott
March 10, 2025
Regret is expensive. Hesitation costs more than failure ever will.
It would have been easy to punt.
I could have told myself I needed more time to refine my messaging. That I should wait until I had more subscribers. That I needed more practice.
But at some point, I had to be honest with myself — the only way to get better is to start.
The fear of regret (not doing it) is stronger than the fear of failure (it going terribly).
Last week, I filmed my first podcast. No waiting. No overthinking. Just execution.
I’m a small business owner, just like you. And I practice what I preach. I wholeheartedly believe in SBi3.
So I followed the exact process I teach — treating my first podcast appearance as a Minimum Viable Experiment (MVE):
Innovate: Keep it simple. No $150/hr recording studio, no perfect script — just a mic, a topic, and a conversation.
Implement: Go LIVE with the host. No second-guessing, no delays — just action.
Improve: Get feedback. The lighting was terrible, but now I know what to fix, and it cost me nothing to learn that.
This is execution in real-time. Start small. Test fast. Improve as you go.
The biggest mistake small business owners make? Overcommitting before proving an idea works.
SBi3 is designed to prevent that. Instead of wasting months on something untested, you start with an MVE — a small, low-cost test to see what works. Then, you refine based on real feedback.
Action beats overthinking — EVERY TIME.
📺 Check out my full episode on The KAJ Masterclass Live. I’d love your feedback!
🚀 Problem-Solving Tip of the Week: The $10,000 per Hour Test
Most business owners waste time on problems that feel urgent but don’t actually matter.
Here’s an effective way to immediately focus on the right problems:
👉 Ask yourself: “If I were paying someone $10,000 per hour to fix my business, what would they focus on first?”
This forces ruthless prioritization. It eliminates distractions and highlights the real bottleneck.
How to Implement This Right Now:
List Your Current Business Problems – What’s taking up your time and energy? Be specific.
Apply the $10,000 Per Hour Test – If an elite operator ignored everything else and solved just one issue, what would it be?
Take Immediate Action – Drop the small fires and go all in on fixing the bottleneck that actually moves the business forward.
Why This Works:
Eliminates “fake work” – Stops you from spinning your wheels on low-impact problems.
Forces clarity – If a $10,000/hr consultant wouldn’t touch it, neither should you.
Drives real results – Keeps inefficiencies from eating away at your business.
Example: A $2M business was stuck tweaking its website for months. When the owner applied the $10,000 per hour test, they realized the real issue was a broken sales process. Once fixed, revenue jumped 15% in 60 days.
Most business owners don’t have a strategy problem. They have a focus problem.
👉 What’s the one thing in your business that truly deserves “$10,000 per hour” attention?
🎯 Execution Tip of the Week: When to Cut vs. When to Double Down
Every business leader faces this question:
👉 Do we push harder on this, or is it time to cut our losses?
The best operators don’t guess — they have a framework.
How to Make the Right Call:
Set a Hard Metric – Define a clear success threshold before you even start (or ASAP, if you already started). Example: “If this new service line doesn’t hit $50K in revenue within 90 days, we pivot.”
Assess Execution vs. Strategy – If execution is weak, fix the execution. If the strategy itself is flawed, pivot the approach.
Cap the Investment – Set a budget ceiling (time, money, or effort). Example: “We’ll test this ad strategy for $15K. If it’s not performing at X ROAS, we move on.”
Why This Matters: Avoiding Chaos & Decision Paralysis
Without a plan, you create chaos:
You keep pushing on a bad idea because of sunk costs.
You waste time debating instead of executing.
You overcommit resources instead of testing efficiently.
Having a clear plan doesn’t mean you can’t deviate — it means you always know what you’re working toward.
High-growth businesses pivot fast and double down hard. The key is knowing when to do so.
📖 What I’m Reading - Die With Zero
How much time do you waste on low-value work?
We think being busy equals being productive. But filling your time isn’t the same as using it well.
Bill Perkins makes a powerful point in Die With Zero:
“Research in psychology backs me up: People who spend money on time-saving purchases experience greater life satisfaction, regardless of their income.”
This isn’t about luxury — it’s about efficiency. The best business owners cut waste aggressively, not just in expenses but in how they spend their time.
I see small business owners fall into this trap all the time:
They hesitate to delegate because they think no one else can do it as well.
They keep broken processes in place because “that’s how we’ve always done it.”
They spend hours tweaking things that don’t move the needle instead of focusing on execution.
Meanwhile, their biggest competitive advantage — time — is getting burned on inefficiency.
If you’re constantly busy but not making real progress, ask yourself:
What’s the highest-value work I could be doing right now?
What’s wasting my time that I need to cut?
Where can I spend money to buy back time and increase efficiency?
The best business owners aren’t the ones who work the hardest. They’re the ones who spend their time the smartest.
🌱 Boschetto Consulting - Let’s Grow Together
Thanks for reading! We’re on a mission to solve 50,000 small business problems by 2030. 🚀🏆
Curious how the SBi3 System can help you problem-solve faster? Let’s chat!
📌 Want deeper insights? I share strategies on LinkedIn — follow me here!
📢 Found this helpful? Forward it to a business leader who needs this.
📩 Catching Up?
👉 New here? Join the Boschetto Bulletin and get your free Execution Playbook.
Check out past issues of The Boschetto Bulletin:
Reply